Q4 2020 Performance of Top Drawing & Coloring Apps on iOS in Brazil

As the year 2020 came to a close, the drawing and coloring app category on the iOS platform experienced varied performances in Brazil. Sensor Tower's data provides a glimpse into the top apps' user engagement and downloads during the fourth quarter.

Happy Color® Art Coloring Book saw its weekly active users fluctuating, starting at 48K in late September and peaking at 53K in early November. Downloads showed a slight declining trend from 5.8K to 5.4K by the end of December, while revenue dipped from 59K USD to 51K USD in the final week of the year.

Color by Number：Coloring Games experienced a revenue increase from 2.6K USD to 2.9K USD during the quarter. Downloads peaked at 6.4K in the week before Christmas, and weekly active users surged to 21K, an increase from the 17K seen at the quarter's start.

Colorfy: Coloring Book Games also showed an interesting trend with a steady revenue that grew from 2.5K USD to 2.6K USD by the year's end. Downloads reached a high of 4.6K in the last week of December, and active users rose from 13.7K to 12.6K during the same period.

Phone Case DIY, a newer entrant released in mid-December, quickly gained traction with downloads jumping from 6K to 14.7K in just two weeks. Weekly active users also saw a significant rise, from 5.8K to 22K, showcasing rapid growth in user engagement.

Lastly, Polysphere: Art Puzzle 3D witnessed a decrease in both revenue and downloads, with revenue dropping from 970 USD to 792 USD and downloads from 3.2K to 1.3K by the end of December. Weekly active users followed a downward slope, starting at 5.8K and ending at 2.6K.

For more detailed insights and data on app performance, Sensor Tower's platform remains the go-to source for up-to-date market analytics.